Private Label
For all retailers and producers becomes today very important if not
essential to have a good private label strategy. Over the years we have seen various
strategies being tried and implemented. Some of these were very successful and other
failed completely. To a large extent this also depends on the development of market
and the general acceptance of private label in each individual market.
Furthermore the private label strategies of hypermarkets, supermarkets, discounters
and specialized retailers vary so much that this requires special attention in
particular in today's fast changing environment.
For Retailers
What is your private label strategy?
Are you satisfied with your margin?
How high is your private label share?
Do you agree that in this crisis people save and buy more private label products?
Early Market Strategy
Developing Market Strategy
Fully Competitive Market Strategy
How to cooperate the most effective with suppliers?
For Producers
Discount Strategy
Supermarket strategy
Hypermarket Strategy
How to deal the most effective with retailers?
Do you have 100 % capacity utilization?
Have you ever thought about filling the remaining capacity with private label without damaging your own brand?