Strategy - Format - Concept
Each market is diffent and companies perform differently in various situation.
Some are very successful while other fail and do not know why. Based on more than 100
years of management experience in the group we feel confident in particular in the CEE
and CIS region to find the right strategy for each individual player in the market as
we have done it so many times before.
Various markets and market segments need to be worked with very differently. To work
in a unconsolidated market or in a highly competitive market makes it huge difference
when it comes to deciding on the strategy and the right concept.
What works in one market phantastically sometimes does not work in another market at
all. We help you to find the strategic important issues and to develop the right
concept for your market.
The strategy and the concept leads to the right format which can vary from market
to market. We have seen retailers who needed to adopt their concept in each individual
market to local market conditions in order to survive.
Apart from the strategic approach you can also find more in the property section
about the store formats.